The situation
A med spa and aesthetics academy with two locations, a premium clientele, and a brand that deserved better than a template. The site had to feel like the treatment room: calm, precise, expensive — and it had to convert searches like “botox near me” into booked appointments.
What we built
An editorial black-and-gold design with a serif display voice, shimmer micro-interactions on every call-to-action, and scroll choreography built in pure CSS — no animation library, no bloat. Every location carries its own LocalBusiness structured data, hours that show a live “open now” status in the visitor’s timezone, and booking buttons wired directly into the spa’s scheduling platform.
The build shipped before the photography did — every image slot degrades gracefully to a branded monogram treatment, so launch never waited on a photoshoot.
Why it matters
Premium clients judge a business by its website in about three seconds. This one loads in under one — and every one of those seconds sells.